Nixon has created limited edition watch and headphone products to be sold exclusively in Nixon dealers located along the rally route beginning May 1st.
Created in collaboration with Gumball 3000, Nixon's limited edition Rubber Player features a black silicone case/band with a custom gold caseback, crown and hands and co-branded artwork on the case and will retail for $200 USD. Joining the Rubber Player in the Gumball collection is The Whip and The Wire, two of Nixon's most popular headphones. Each headphone model in this collection is available in a matte black finish with gold accents and custom Nixon x Gumball artwork and will retail for $60 USD (The Whip) and $75 USD (The Wire). All three products will be available and on-sale at Nixon retailers along the rally route in London, Amsterdam, Boston, Quebec, Toronto and New York City beginning May 1st.
In addition to the limited edition watch and headphones created in celebration of the Gumball 3000, Nixon created a customized 51-30 watch for each driver in the rally. This 51-30 will feature a black matte stainless steel case and band with a gold crown and detailing and custom co-branded artwork. This watch will not be for sale and is highly limited.
Nixon personalities Tony Hawk and Mike Escamilla will be driving in this years Gumball 3000 rally along with other notable celebrities such as Eve, Jade Jagger and Xzibit.
Product will be available at the following locations:
Boston: Bodega, Barneys, Concepts, Karmaloop Toronto: So Hip It Hurts, Uncle Otis New York: Atrium, KCDC, Blades , W Hotel, Reed Space Quebec: Off the Hook, Exo, Sport Select, Shuz London: Harvey Nichols Amsterdam: Olldman, Reprezent Holland: Revert Haarlem